Since coming out, she has begun to speak more directly to people her age, who tended to dismiss her as kid stuff. She has sold more than 80 million of her signature hair bows.įrom the beginning, legions of preteen girls bought into Siwa’s positive, anti-bullying messaging. She was named one of GLAAD’s 20 Under, and one of Time’s Most Influential People of 2020. She has headlined an arena tour and appeared in TV series and movies, most recently “The J-Team,” a film she also executive produced. Siwa now has 36.4 million followers on TikTok, 10.9 million on Instagram and 12.3 million on YouTube, where her song “Boomerang” is approaching 1 billion views.
